Before going into the 5 problems that Industrial B2B Strategic Marketing could solve, I think it is important to clarify my idea or vision about what I am specifically referring to when I talk about a “New” B2B Strategic Marketing that is beginning to prevail in companies that really invest in the relationship with their customers and that have results.
A New Role for B2B Strategic israel telephone directory Marketing: “From Beauty to Creating Demand”
A few years ago, a CEO would not knock on the door of Marketing if he needed growth. Today, yes. B2B Marketing has evolved from a purely tactical function to being a decisive part of strategic development and demand creation, which is of such concern to a Customer Centric CEO.
From my B2B mentoring sessions with CEOs from different sectors, I have drawn several conclusions that I have written an ebook that delves into them and is called “10 questions that every B2B or Industrial CEO should ask themselves to grow today.”
Demand creation, the search for efficiency and customer data are new aspects 100% attributable to the new Strategic B2B Marketing or to the new B2B Marketing Strategies that work.
A new B2B Strategic Marketing
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