This step can be done with Google Ads and other tools, such as SEMRush; test your effectiveness for lead searches; consider its long-tail variations. Ensure the segmentation of content created by the company If a company offers different products or services, it needs to ensure that its different combinations of keywords, page URL and brand are considered in the strategy and direct visitors adequately. Therefore, making a complete list of all items and working with a combination of words is essential, as well as testing how much they are searched for in sites like Google.
It is also possible to develop specific content for branded keywords. You can do this canadian hospitals email list by creating a FAQ about the main questions that may arise in a lead’s decision-making process, such as purchase locations, payment methods, exchange policies, refunds, shipping methods and others. In addition to increasing the chances of conversion, monitoring the performance of such keywords also allows the company to identify the main doubts and unanswered questions in the rest of its content strategy.
This information can help to calibrate what was published in the previous stages and create new content focused on the conversion steps. This will give more visibility to the business, make your content stronger and offer prominence in search engines, not only for bringing your answers but also for favoring possible interactions and sales conversions, in the case of internal links that direct to that goal. Outperform the competition in content ranking in search engines We cite the considerations that need to be made about whether or not to sponsor such surveys, but in addition to the investments paid, it is also necessary to consider the quality of the information on the pages.