The second question: CPC, CPA or CPM?

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As a publisher, your readers are your most important asset, which is why you need to think about them if you want to maximize ad revenue.

What can you give them?
Are they really interested in the ads you post?
Will you meet the demands of your niche?
High traffic websites may well go with PPM or PPC to make money with affiliate marketing . Some of them will even sell their ad spots directly, at lower rates, to avoid agency fees. Some may even sell ad spots at fixed rates for a set period of time, like print magazines do. It all depends on the traffic, the niche, the popularity of the site, and the brand it has built around its name. A popular blog or niche website will more likely offer the advertiser a better ROI and a lower CPA because their audience will only be interested in one specific item. If advertisers are looking to attract the same niche audience, both the advertiser and the publisher stand to win. And, in many cases, so will the readers.

Return on Investment (ROI)
Online advertising ROI is one of the most important elements that advertisers need to focus on before, during and after each campaign. The main benefits of such a campaign are user feedback and brand identity qatar whatsapp data building. User feedback is usually measured in terms of clicks, likes, newsletter subscriptions, services, the complete action of purchasing a product, etc. It is easily quantifiable because these are specific actions. On the other hand, in brand building, you may need to measure exposure, awareness, the growing popularity of a specific brand. There are three main metrics that help measure the final ROI.

Cost per click
Cost per thousand impressions (cost per mille)
Cost per acquisition / cost per action
How to calculate your ROI?
Calculating the true effects of an ad campaign can be tricky, especially if you want to increase sales. For an awareness campaign, exposure may be more or less exactly what you need. For a sales pitch, on the other hand, you may need more than just visibility. So, in order to calculate the exact ROI, you need to track your ads. You can do this regardless of the platform you’re advertising on. For example, you can add tracking to Google Adwords via conversion tracking. You can do the same on Facebook ads in your Ads Manager, via Facebook Pixel for websites, or App Events for apps.