Use it as sales collateral Content marketing is different from direct sales because you don’t directly pitch your products or services. However, when you start looking for the questions that your target audience is asking online, the content you produce will answer many of them. For that reason, if you have a remote sales team, or if it’s you pitching a customer from thousands of miles away, you can point them towards your content to provide useful information and help convert them.
Search engine benefits to your website (show up more when people are searching college and universities email list for what you sell) Content marketing should first and foremost be about providing content that is helpful to your audience. If it isn’t, then why are you creating it? Putting out bad content that only wants to appease the algorithms to rank online will lead to clickbait. You will just add more noise. In 2019, over 4.
4 million blog posts were published every day. We have plenty of content online. If you’re going to add to it, make it worthwhile. That being said, you still have to balance your helpful content with the way search engines like Google judge your content. Suppose Google sees that you are using specific search terms (keywords) repeatedly in your article, and it is easy to read with descriptive headings then, overtime.