Customer-acquisition costs are rising, exactly because there are so many players fighting for their space. Trying to force your way into the crowd can work sometimes, but differentiation is always the best approach. If Narrative Design creates interaction, that’s a sure path to lower that investment. Engaged prospects are more prone to follow the buyer’s journey and share their experience along the way — increasing the reach of your acquisition channels.
Leaving a mark Even if you have the best product, it won’t guarantee that the public sees canadian colleges universities email list it that way. After all, every brand says they are the best. How do you convince people you are the one telling the truth? Nothing does that better than a good story. Narrative Design can not only create a new category in which your product is the leader but also make the story connected to it be remembered for years.
Let’s go back to the iPhone example. More than 10 years later, its first keynote is still a case studied by marketers worldwide. Why can’t you also do that with the right narrative for your audience, even if on a smaller scale? What are the Main Components of Narrative Design for Product Marketing? While all stories have similar components, those involved with the narrative design for product marketing can differ slightly in titles and definitions.