The campaign addresses the following “moments” in the lives of marketers, our potential buyers. Marketers want to easily scale content creation, without hiring, with no fixed costs They seek a comprehensive solution, not single tools. They need marketing solutions and services to cover all phases across the entire customer lifecycle Marketers want to increase customer engagement They love to feel pride, a sense of achievement, success, becoming a rock star Marketers want to be efficient and have an easeful work experience Marketers desire recognition for their excellent work The Importance of The Campaign at This Game Changer Mode Moment This is why we decided to work on a branding campaign and the core concepts within it.
Maybe a branding consultant, and we had high hopes for our branding campaign. However, budget night clubs and bars email list setbacks – our branding budget was canceled, multiple times – forced us to pivot in-house, and it turned out to be a unique adventure filled with enthusiasm. Before you get the wrong idea, I am not suggesting this path for everyone. However, halfway through, armed with nothing but ideas and enthusiasm due to our zero budget, we boldly decided to move forward on our own.
Back to the category entry points, we kept them in mind as we crafted the campaign. We began with the diagnosis, identified our CEPs, and ultimately developed a creative design and copy to address each of them. The full process took a few months, and since we didn’t have any external help, we had to focus on it internally. We created a cross-functional squad, met on a weekly basis, conducted interviews, and identified the CEPs.