88.95 million euros, a staggering sum certainly, but it is telegram data the projection of the value of the voice assistant market. More often intended for private use, voice assistants are now more present in our daily lives. Already massively present in American homes, it is gradually invading the European market, but is it already present in our companies? Voice assistants and B2B, this is a big question that we can ask ourselves around lead acquisition.
We can already see that voice assistants in a B2C context are already well used. But as we all know, we tend to massively reproduce our daily habits at work. Voice assistants and B2B are then theoretically a new window for acquiring leads. And yet, if this market increases by almost 75% per year, would it not be one of the key points of a future acquisition strategy?
Before we start explaining the relationship between voice assistant and B2B, let's look at the figures for this market. Indeed, many studies have been published in recent months regarding this new communication tool. Very B2B-oriented at the moment, voice assistants are opening up a new market including:
19% of French people are regular users.
43.6 million smart speakers were sold in the US in 2018.
1 billion users worldwide.
1 billion searches in 2018 came from voice search.
50% of Google searches will be done by voice by 2020.
28% of consumers call a business after a voice search according to Bright Local.
72% of voice speaker owners have this type of search habit according to Google
4th most used sales channel behind physical stores, computers and telephones, i.e. 29% of users
$2 billion is the estimated market value of V-Commerce revenues. This market is expected to reach $40 billion by 2022.
We can already see from these figures that the voice assistant market is very buoyant. Let's now look at some figures around its use:
The age group that uses voice search the most is 14-17 year olds with 51%. Then comes the 18-34 year olds who constitute the real purchasing power of walking with 38% of users.