Digital editing plays a crucial role in perfecting these advertising images
Approximately 95% of burgers in advertisements are digitally retouched, a fact that underlines the gap between illusion and reality. The tricks include not only color and brightness adjustments , but also the removal of any imperfections that might distract the viewer from the idealized image of the product. This editing creates an unrealistic expectation for 58% of people, who acknowledge that burger advertising sets a standard that is rarely, if ever, met in real life.
Burger ads often appeal to our emotions, such as hunger, nostalgia, and desire for pleasure. This can make us more likely to buy the burger. We see burger ads all the time, which can make us familiar with the brand and the product. However, burger advertising often presents these products as delicious, healthy, and satisfying, without showing the consequences of over-eating them. This can contribute to a distorted view of food, especially among children and young people, who are particularly vulnerable to this type of message. Fast food companies argue that burger advertising is simply a marketing tool to promote their products. They claim that consumers are intelligent and capable of making their own decisions about what they eat.
Given that burger images in advertising are carefully crafted to dominican republic telegram lead an engaging sensory experience, in recent years, there has been a growing interest in more “real” burgers among consumers. This is reflected in the emergence of new businesses and burger chains that focus on fresh, quality ingredients and sustainable practices. The gourmet burger trend has gained strength in recent years, conquering palates and transforming the way these products are perceived, and despite the fact that most proposals do not escape advertising tricks, the demand for more authentic and healthy burgers continues to rise. This trend has led to a change in the perception of what constitutes a good burger. It is no longer just about the perfect image in an advertisement, but about the quality and provenance of the ingredients, as well as the production practices behind each bite.
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While most gourmet burgers are not exempt from the tricks used in traditional advertising, transparency in communication has become an increasingly important value for consumers. Brands that can demonstrate the origin and quality of their ingredients, as well as their commitment to sustainability and animal welfare, are gaining the trust of a growing segment of the population.
In Spain, beyond the well-known brands and fast food chains, we find a variety of companies dedicated to the art of hamburgers. Examples of these are Nugu Burger , Briochef , Junk Burger , Cesar's Burger , Jenkin’s , La Birra Bar or Mad Grill . Each of these companies stands out for its unique approach to the preparation and presentation of hamburgers. These restaurants offer a wide range of hamburgers that range from the most traditional to more creative options, with ingredients, buns and sauces that reflect culinary diversity and gastronomic innovation. However, what distinguishes each company goes beyond its menu.