Engage Now that you have the attention of your prospects, it’s time to deepen the relationship. Gain contact details with sign-up forms and website visitor tracking software. Next, engage them with personalized email marketing and tailored sales consultations. At this stage, it’s all about showing how your product solves the customer’s pain points. Close During engagement, your team will have further qualified your leads. They’ll have matched them with an ideal customer profile (ICP) and assessed how likely they are to buy through lead scoring.
This information will help your product experts and closers to convert your leads into loyal customers. Delight Don’t rest on your laurels once the deal is closed. You still need to delight your customers by going above and germany consumer email address beyond with follow-ups, check-ins, and comprehensive product support. Service channels, such as 24/7 live support and video tutorials, all help ensure customer satisfaction. Gain customer feedback through surveys about your products and stay in touch to create a strong customer relationship.
Satisfied customers will also become passionate advocates of your brand, generating more inbound leads. Inbound vs outbound leads: Understanding the differences Let’s take a brief pause to make sure we understand the differences between inbound and outbound lead generation. Inbound lead generation is when you attract leads to your sales funnel with strategies like content marketing, SEO, and social media. Leads initiate contact with your business through these channels and enter your sales funnel naturally.