What is Marketing Resource Management? Why Invest in MRM? What are the Main Issues you Can Solve with MRM? What Type of Company is MRM Designed? What are the Main Features an MRM has to Offer? What do you Have to Know Before Investing in this Solution? Wrap Up What is Marketing Resource Management? Also known as a Marketing ERP, Marketing Resource Management is a software that helps professionals organize, plan, and monitor the execution of productive tasks.
For agencies that manage multiple accounts, it is crucial to guarantee that deadlines are met, as buy argentina telegram database well as the client’s needs and expectations. To understand the current MRM’s model, we need a little context about its creation. With digital transformation, the opportunities for marketing activation coming from different channels increased considerably. At the beginning of the century, Marketing Resource Management came to life as a response to that new demand.
Even then, with years passed and this role in marketing becoming more and more complex, the search for MRMs fell drastically. It simply wasn’t enough anymore. The solution only became part of communications agencies’ routine again with a version known as 2.0 — which could approach planning and management with a collaborative focus, centralizing data in an easy-to-read dashboard. With time, this technology just kept growing, including a series of improvements like Business Intelligence.