Will Get A Higher Open Rate Than A Generic Subject Line Select A Representative Sample . For Your Results To Be Statistically Significant You Need To Send Your Test Versions To . Large And Representative Segments Of Your Audience The Sample Should Be Randomly Split Between The . Different To Get Clear And . Actionable Results Limit Yourself To A Single Variable Per Test Testing Multiple Elements Simultaneously Eg . The Subject Line And The Cta Would Make It Difficult To Know Which Change Actually .
Influenced The Results Measure Results Over An amazon data user list Appropriate Period Of Time Allow Enough Time For . Your Test To Collect Meaningful Data This Usually Means Letting The Test Run For Several . Days To See How Recipients Respond Over The Long Term Especially If Your Audience Is . Global Or Checks Their Emails At Different Times Once The Ab Test Is Complete Its . Time To Analyze The Results To Determine Which Version Had The Best Open Rate Clean . Up Your Contact List Over Time Contact Lists Can Become Stale Filled With Inactive Addresses .
Invalid Addresses Or Addresses Belonging To Recipients Who Are No Longer Interested In Your Communications . Keeping These Contacts In Your List Not Only Skews Your Campaign Metrics But Can Also . Hurt Your Overall Email Deliverability And Affect Your Sender Reputation To Effectively Clean Up Your . Email List Start By Identifying Inactive Addresses Typically A Contact Is Considered Inactive If They . Havent Opened Or Clicked On Your Emails In Six Months Or More You Can Send . A Reactivation Campaign To These Contacts To Ask Them If Theyd Like To Stay Subscribed .