Social Media – How to position and grow your Travel Agency

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Digital media is becoming increasingly important for brands and the market. This is no different for a travel agency, where each agency needs to position itself firmly to reach its desired audience, especially on social media.

Does your agency already have a profile on social media? If not, it's time to enter the digital world. Create a profile and page on the main social networks accessed by your audience (e.g. Instagram, Facebook, Twitter, LinkedIn, etc.) and start working on your content and promoting your business.

Where to start
After creating your agency profile, there are tactics and tips that can guide your start to success. Even though it may seem simple, not all posts and ideas work and bring good returns. The first step is to gather all your objectives, the history of your agency and who you want to reach. Make a list of goals to be achieved, a profile of your ideal audience and write the story of your business.

Goals to be achieved: how many sales do I want to make monthly, weekly and daily? How many people do I want to reach with my publications? How much profit do I want to make per sale? How much profit do I want to make per month? How many followers do I want to have on my social networks? How do I want my agency to be recognized?
Audience profile: create a profile separated by gender, age group, location, salary jordan mobile phone numbers database income, education, profession, interests, etc.
History of the business: when was it created? Who created it? How did the idea come about? Where is it located? What does it offer?
Once you have answered all of the questions, you can begin to effectively build your social networks. Have all of the information you have gathered at hand.

Implementation on social networks
1. Tell your story (storytelling): on your professional social networks it is essential that you present your agency, make publications, videos, stories, among others, telling the story and trajectory of your entire business.

2. Position yourself as an authority (expert): become the best at what you offer, present positive reviews from your customers, successful sales, partnerships with brands that are already positioned in the market, show that your agency is professional and recognized for the work it already does (e.g.: Moblix is ​​the largest e-commerce platform for tourism companies)

3. Define your content channels: choose the social networks you will use and keep in mind that each one should be fed with different content (use interconnected content, using publications on the same subject, but treated in different and complementary ways on each network)

4. Define your personas (audience): the audience profile has already been created, but it is different from the persona. The target audience is broadly what you want to reach, the persona is specifically who we direct our marketing strategies to. Still, always be aware of possible changes during your growth in the media, the persona and the target audience can and need to be renewed according to the objectives and feedback that has already been received.

5. Social media is not just about sales: forget the idea of ​​just promoting your product and making ads, your media should present content, interact with followers and create a relationship between agency and client.

6. Make a digital plan: it is important that you create a calendar with all your ideas and publications for social networks, so that there is a creation plan and deadline for the content to be well produced, last-minute decisions end up being poorly planned and prone to errors.

7. Offer online support: create digital channels to serve your audience, a question and answer center, suggestions, criticisms, corporate WhatsApp or a direct telephone line with a salesperson.

8. Invest in paid traffic: ads are important for any business, since it is not possible to reach customers completely organically these days. However, not just any ad should be made and invested in; they require marketing planning and are aimed directly at your agency's persona (check out more content on digital marketing on our website).

9. Videos and courses are the new trend: Instagram has started to invest and promote profiles that use Reels more, other media have a greater reach in videos, lectures and debates, don't forget to also invest in this type of content, do live videos, stories, reels, among others, to reach all levels of audience

10. Have a well-crafted biography: the “business card” format is the most suitable for professional profiles, as this is the client’s first contact with your brand, and they must receive enough information to identify with your agency and remain on your page. See how to organize your biography:

Who I Am (briefly introduce your agency)
What I do (present your flagship product)
Authority (your main reference for quality)
Notice (promotion, updates, important dates for the customer)
Call to action (call to action for your main link)
Organize your biography in this order and leave the link pointing to your website or main links base (linktree, etc.)

11. Humanize your agency: get closer to your client by humanizing the business, have employees present campaigns, videos, live broadcasts, respond in a close manner, show that real people are behind the screen

12. Make partnerships: work side by side with influencers who represent your brand well, ask for a media kit and look for similarities between the personas, the reach of that influencer and form a positive partnership for your agency.

13. Analyze the competition: follow businesses that offer the same or similar proposals to yours, see which trends could work for you, the reach of other agencies, frequency of publications and which social networks they use, use this to improve your brand.

14. Be consistent: if you don't show up, you won't be seen, so maintain your presence on social media frequently, make regular posts and don't forget to respond to comments, private messages and interactions.

Putting it into practice
Completing all 14 items on this list may seem difficult, but with effort and efficiency, the results are worth it. Even so, there are ways to make social media work easier and ensure good performance, one of which is by creating a qualified marketing team. However, for small agencies that are just starting out, it may be difficult to increase the team, so there are direct platforms that perform this service and short courses that help with knowledge of social media marketing.

Our blog is also packed with tips for growing and improving your business, facilitating your growth and creating a foundation for your travel agency.