Sending messages is an important process that will help you communicate effectively with customers and achieve certain business goals. To make such mailings faster and more convenient, you should set up their automation.
How to automate mailings in a beauty salon?
Sending messages is an important process that will help you communicate effectively with customers and achieve certain business goals. To make such mailings faster and more convenient, you should set up their automation.
Why do you need automated mailings?
With the development of technology, manual work is Iceland mobile phone number list being replaced by automation - this is very relevant in the beauty industry. Automated mailing makes the work of managers and administrators easier and faster, as they do not need to manually create advertising campaigns and spend their time on it. You can set up sending certain messages once to get the same result. All messages will be delivered at the right time , without delays and human factor risks.
Automation works in such a way that customers receive personalized messages at a certain time, that is, exactly those that will be of interest to them . Therefore, automation increases the conversion of advertising and ensures an increase in demand for your services and products.
What can be used when setting up automation
Personalization of messages - selection of relevant advertising content (text, format, creative, etc.) for each customer segment (or even for each specific customer, with a deep level of personalization).
Cascade mailings - optimization of communication costs by using a funnel of communication channels, from the cheapest to the most expensive.
Sending time - setting up automatic sending on a specified date and time or linking mailings to specific time periods (for example, 3 days before a birthday).
Message templates are the " skeleton " of an advertising message with variables added to it that change based on the recipient segment or are unique to each individual client.
Action-based messaging - the customer receives messages after they perform a certain action, such as making an appointment, leaving a review, etc.