7. The links you insert into your site are not as valuable backlinks, but they do help show your page hierarchy to Google. Let’s say you have a promotional marketing company featuring an in-depth blog post that explains what promotional marketing is. As this publication is central to your business, additional shorter posts can direct links to it, so that Google understands this main post should be at the top of the blog hierarchy.
8. Links from your site to other pages Besides, links within your pages that lead canada telegram number list to external sites also weigh in the ranking. Google assesses whether you provide links to popular, trusted, and authoritative sites, along the lines of “tell me who you are with and I’ll tell you who you are”. 9. Link gain speed In the early days of SEO, backlinks were a key tool of black hat techniques — practices used to deceive search engines.
Many websites created link farms or used link buying and selling schemes. Thus, they quickly gained backlinks. To counter this, Google reinforced its algorithm to identify and penalize this practice. One resource to measure this is how fast your site earns links. Earning many links in a short period usually indicates a black hat scheme, as a natural link profile has gradual growth. 10.