Influencers on TikTok have huge audiences that you can take advantage of by partnering with one for a brand deal, challenge, or as a spokesperson for your brand. Influencers can take some of the heavy lifting off of your plate by handling the creation of their own videos and production, and then share the outcomes with their audiences. #3: Start a Challenge Challenges on TikTok are a form of a call to action that asks viewers to do something and record and share their reactions.
Use your product and react, capturing a moment with friends and families, doing a special jamaica telegram number list dance or move your brand has created, or creating something original based on your brand’s example. Challenges work because they inspire creativity in viewers and help spread brand awareness and create a strong image around your brand’s social presence. You can tie in your branded hashtag or create a special challenge hashtag that has the potential to go viral.
Challenges are also creative ways to take your brand in a new direction than what you might have been known for in the past. #4: Showcase Work Culture Creating engaging content on TikTok doesn’t just have to be about the product itself — you can also showcase different parts of your brand and work culture. Getting people familiar with your office environment and showcasing healthy work cultures can also bring in audiences, especially if you want TikTok to be a recruitment tool.