Email marketing is still one of the best ways to reach your target audience, but just sending them mass emails isn't enough.
Your potential customers are constantly bombarded with offers and promotions. And to stand out from all that noise, you need to create email marketing strategies that take into account individual subscriber behaviors and preferences. How do you do that? By carefully studying the data you get from your marketing analytics, which will help you create more compelling emails and ultimately achieve your goals.
What you analyze will depend on what you want to achieve, however, there are some metrics you should be using to track performance. We’ve put together some KPIs you should be looking at, along with a review of which ones you should be paying more attention to based on your email marketing goals. Ready? Let’s get started.
Email marketing metrics you should monitor (and the goals they help achieve)
There are a ton of email marketing metrics you could bahrain telegram lead looking at that will ultimately tell you how well your emails are performing. Here are ten you should keep in mind.
1. Objective: Generate income
Metric: Return on Investment (ROI)
This metric is important because it allows you to see if the money you invest in your email marketing is worth what you get in return. Obviously, you want to see that your return increases from campaign to campaign. If you invest the same amount and get more growth in return, you know you have a good strategy.
There are different ways to calculate your email marketing ROI , just make sure you check this metric every quarter or so to see the financial performance.
Metric: Revenue per email
This is how much you earn, on average, for each email you send. For example, if you manage to increase your revenue, you could expand your product offering, recruit new talent, or expand into new markets.
Segmenting your subscriber list can lead to better conversions. With segmentation, you send a different marketing message to different groups of potential customers based on their past actions. This type of marketing requires more resources, but it can also significantly increase your conversion rate and your revenue.
Upselling and cross-selling can also increase your revenue for each responding lead. For example, instead of marketing a single product in each email, you can increase your revenue by offering related products together.
Metric: Conversion Rate
A conversion is when a recipient takes the action you want them to take. This metric illustrates the strength (or lack thereof) of your contact list, as well as your overall level of engagement with subscribers. When your conversion rate is high, it means that your message has really resonated with your recipients. And, if the desired action is to purchase a product or upgrade a service, then you can generate more revenue.
2. Objective: Promote a product or service
Metric: Click-through rate (CTR)
Your CTR is how often subscribers click on links in your email from among subscribers who opened your email. A high CTR suggests there is a lot of interest in your product or service, and repeated clicks from a single person suggest that this is a well-qualified lead.
There are a number of variables that can affect your success in this area.