For example, they do 101 webinars a week, but on Thursdays or Wednesdays, they do a more advanced webinar. But it’s all planned out in advance so they’re not rushing. They know what the webinars are for that week at least two or three weeks in advance. The benefit of this is twofold—it gives your audience more time to sign up, and it gives you more time to promote the webinar. Speaking of promoting your webinar… Promote Your Webinar Don’t stick to just one method of promotion. Email blasts are a great place to start, but you should also use social media like LinkedIn, Facebook, Twitter, or any other platform your audience is active on.
Follow up a few days in advance after your first email.weeks in advance if they can join. When you acquire new clients, add them on LinkedIn and other platforms so you can let them know about upcoming webinars. tunisia business email database But don’t just stick to promoting your webinars everywhere. Webinar Promotion Overwhelmed by Response Livestorm.io was able to successfully promote its webinars by focusing on smaller communities. Instead of putting their entire Twitter feed out there, they focused on groups where people were discussing growth hacking, SaaS, or inbound marketing.
In these groups, their message really resonated. They’d engage in the community, post a message every now and then saying, “Hey! Did you know? We’re hosting this webinar,” and people started signing up. Sometimes a big promotion on Twitter doesn’t have the desired effect; instead, narrow it down to smaller communities like Slack groups, Facebook groups, or even LinkedIn groups to get traction. Final Thoughts on Setting Up an Effective B2B Webinar Webinars are a versatile sales, marketing, and lead generation tool.