Research has shown that the #1 ranking factor is your Google My Business profile.

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Google My Business Profile

Researching Local Search Ranking Factors
Researching Local Search Ranking Factors in Local SEO
Your Google My Business profile is still important. The content on your Google My Business page and the links pointing to your website play a key role in local SEO.

To get your business to the top of the map, your Google My Business profile needs to be optimized.

Optimizing your Google My Business (GMB) profile is a key step in promoting your local business online. Your GMB profile is your business's business card in Google Search and on Google Maps, so it's worth taking care of every element of it.

First, make sure your basic information is accurate and estonia whatsapp lead up to date. This includes your business name, address, phone number, and opening hours. Consistency across the web is essential, as differences can confuse customers and hurt your local search rankings.

The next step is to add high-quality photos that represent your company. These can be interior photos, products, employees or implementation photos. Regular updates to the photo gallery show activity and engagement, which can attract the attention of potential customers.

Encourage customers to leave reviews on your GMB profile and always respond to them, both positive and negative. A constructive response to critical reviews shows professionalism and customer care.

Add regular posts and special offers. Posts on GMB can promote upcoming events, promotions, or important announcements. Also, make sure your business category is appropriate, which will help Google better understand what your business does.

Finally, monitor your GMB stats. Analyzing data on how people search for your business and what actions they take after seeing your profile can provide valuable information that will help you optimize further.

NAP and local positioning
NAP (Name, Address, and Phone) data is another key local SEO ranking signal. NAPs are the places where your name, address, and phone number are listed.

Why is NAP important?
Google uses NAP to confirm that all information about your business is accurate and trustworthy. The more often they see your business's NAP listed on various other sites, the more trust they have in your business.

NAP, which stands for Name, Address, and Phone, refers to the basic contact information for a business online. Its consistency and accuracy are crucial for several important reasons. First, inconsistent data can confuse and discourage potential customers. If a person interested in a service encounters different addresses or phone numbers for the same company, they may become confused and abandon the contact.

Secondly, NAP consistency is one of the main factors that influences your ranking in Google’s local search results. Search engines strive to provide users with accurate and reliable information, so inconsistent data can result in lower rankings. Additionally, NAP consistency across directories, sites, and social media platforms builds credibility and authority in the eyes of both customers and search engines. In the digital age, where most customer interactions begin with an online search, maintaining NAP consistency is essential to business success.

That's why you want to get consistent NAP citations on as many reputable sites as you can.

“Standard Results” SEO
Traditional Google ranking factors still apply 100% to local queries. Google has confirmed that your standard page parameters affect your local ranking.

Without the authority of the page and without the content of a properly constructed and optimal page, achieving visibility in local results is impossible.

This means that the higher your position in the standard organic results, the higher your position in the local pack.

That’s why content creation, on-page optimization , and link acquisition are still very important for local SEO rankings.