Commercial Marketing: what it is, benefits and 5 steps to put this strategy into practice

[jisansorkar8990]

Let's leave romanticism aside for a moment and say: profit is the main objective of any company . And, to achieve this purpose, commercial marketing is essential.

Don’t have time to read the content? Would you like to be able to follow it while you drive, walk or do some other activity? Then don’t waste time and listen to this article in full. Just click play! We appreciate your feedback in the comments.


Key takeaways from this article:
With a focus on increasing profit , commercial marketing strategies are a set of strategies that combine various marketing concepts to achieve your goal.
Working on commercial marketing should be part of the strategic planning of companies that aim to grow their business in a profitable way.
The company's image and reputation directly influence sales results , for this reason, commercial marketing must work to build an identity that conveys credibility and professionalism.
The first step to start structuring commercial marketing strategies is to define your business's ICP .
Market research is also essential, as it helps to map segment trends and consumer behavior in relation to the company's solution.
KPIs should be monitored at all times to measure the progress of sales marketing. Learn more in Sales and Marketing KPIs: KPIs You Should Use
Even with the most impactful purposes and objectives, it is necessary to sell to remain active in the market.

After all, it is through obtaining financial resources that an organization is able to expand its business and achieve development.

The good news is that there are many strategies that can be applied to make more profit. One of them is commercial marketing.

In this article, we provide a clear explanation of this marketing concept, its benefits, how it differs from social marketing, and 5 more tips on how to do commercial marketing.

If you were looking for ways to make your business more profitable, you've come to the right place. Keep reading to learn all about this strategy!

What is commercial marketing?
Commercial marketing is a set of strategies practiced by a company that aims to stimulate profit through the sale of its products and services.

For both new businesses and market giants, commercial marketing practices must be part of the company's strategic planning, as this practice directly impacts the organizations' target audience.

This is not an easy task. Regardless of how established a company is, if it does not serve a very specific niche, it faces increasingly aggressive competition every day.

And if this competition is so aggressive, it is very likely that they are putting commercial marketing strategies into practice.

This is a major challenge, as commercial marketing must face different elements that interfere with the organization's profitability, from competition to customer acceptance of the products and services offered.

In this context, there are many lions that commercial marketing must attack every day. This strategy must:

attract new customers;
enhance brand reputation;
generate competitive advantage;
have in-depth knowledge of your market;
facilitate the sales process ;
optimize the sales team's efforts.
With this, it is possible to understand that the main indicator for the success of commercial list of turkey cell phone numbers marketing is not always the company's revenue.

Generating competitive advantage is the best way to achieve this, as this characteristic provides market leadership and, therefore, more sales.

However, there are other factors that contribute to this, such as the reduction of operating costs and the public's perception of the brand.

Do you understand the scope of this universe? That is why there are so many different types of commercial marketing, such as:

digital marketing ;
outbound marketing;
content marketing;
relationship marketing;
proximity marketing;
direct marketing;
indirect marketing;
promotional marketing;
institutional marketing.
All these lines follow a single purpose: profitability .

You will see, later in the article, that combining these aspects can make commercial marketing strategies even more powerful, so be sure to read on.

Learn about Digital Marketing and how this model can increase your company's sales:


What are the advantages of trade marketing?
The most attractive advantage that commercial marketing provides to companies is certainly making a profit.

However, there are other benefits that come with it that consequently contribute to this. Check out what they are:

Improves brand image
The idea is simple: would you hire a service from an organization with a dubious reputation?

We imagine that the answer is readily no. That is why commercial marketing also focuses on working on the brand image.

Especially when it comes to the B2B market, working to preserve reputation is essential for companies.

This is because, in this model, the customer's purchasing decision process is more rational, where all the pros and cons of a product or service are carefully considered to ensure that the investments made are safe.

Reduces a sales cycle
Commercial marketing efforts encourage audiences to make purchasing decisions that favor a company's products and services.

In practice, this means that you need to nurture leads in the right way so that they are prepared, with all the information they need, to close a deal .

As a result, the sales cycle is reduced and the sales team achieves greater productivity.

Increase customer engagement
If you win over a customer and “forget” that they are in your portfolio, you may not be achieving the profitability needed to make your business grow.

That’s because commercial marketing doesn’t stop the moment a sale is completed.

This strategy also aims to provide a more satisfactory customer experience that leads to loyalty .

To do this, it is necessary to constantly study the behavior of the target audience and customers to anticipate needs and ensure the financial sustainability of the organization.

Proof of this is the following data:

Acquiring a new customer is between 5 and 25 times more expensive than retaining a customer. ( Harvard Business Review research )
Increasing retention by 5% increases profits by up to 95% ( Bain & Company Research )
Increases competitive advantage
Practicing commercial marketing involves searching for unexplored market niches. In addition, it is necessary to identify which consumer needs have not yet been met, whether in products or services, or in the shopping experience.

By identifying these aspects, commercial marketing is able to develop strategies that explore a company's differential, thus becoming a factor of competitive advantage.

What is the difference between commercial marketing and social marketing?
There are many differences between commercial marketing and social marketing, but what dictates this divergence are their objectives.

As we have already highlighted here, the objective of commercial marketing is to obtain profit. Social marketing, on the other hand, aims to generate a change in behavior in society that minimizes socio-environmental vulnerabilities .

Typically, social marketing is practiced by third sector companies, which receive public funding to be put into action.

Furthermore, what is being sold in social marketing is a new philosophy, not products and services.

As you can imagine, proposing a new philosophy that generates changes in people's behavior is not so practical. For this reason, another notable difference between commercial marketing and social marketing is the speed at which the strategies have an impact.

How to do commercial marketing?
To understand how to do commercial marketing assertively, see the tips:

Identify your target audience;
Conduct market research;
Set goals and objectives;
Develop a good strategy;
Keep an eye on the results.
Understand each of these elements below.

1. Identify your target audience
Commercial marketing must communicate with the right audience to convert your actions into sales. To this end, you need to map out your ICP (Ideal Customer Profile ).

The ICP is a set of characteristics that represent your most profitable customer, and therefore should be the target of commercial marketing strategies.

We have some content that can help you with this. Be sure to check out the articles: