Why is it worth knowing what the NLP Algorithm is? Where can it be used?

[hmonower921]

How does it all work in practice? Currently, the natural language processing algorithm is used in many ways, but a few stand out.

NLP (natural language processing) has recently become a new element of Google's algorithm, influencing SEO. Thanks to this, Google can focus on understanding the context of users' searches, looking not only at keywords.

What does this mean? What impact does it have?
Jaya Kumar, a deep learning and NLP specialist, comes with the answer:

“When Google considers NLP to better understand user queries, it means that content creators who get more detailed, relevant, and descriptive content and information (including links) on their pages tend to rank higher.”

In a word, NLP becomes our powerful ally in SEO.

Google provides its API, thanks to which we can scan our cameroon whatsapp lead text in terms of how it is read by the algorithm and how it may affect our positioning.

The algorithm will read the text and mark parts of it as those dealing with, for example, business or globalization. NLP also senses the sentiment of sentences and is able to assess our approach to the topic in the analyzed text, whether we are critical of it or not.

Here you can see how NLP receives a given text and how it presents it to the search engine. Interestingly, the algorithm is able to assess the certainty of the information contained in the text and its authenticity!

Using an algorithm for sentimental analysis, at first glance – simple, but beautiful in its simplicity. With data analyzed in a sentimental way, we can observe the reception to the created content.

For example, a company that produces shoes using an NLP algorithm , for customers who have been identified as satisfied customers (positive opinions), can offer them discounts or new products from their offer. The algorithm allows for better care of the customer journey .

For those who are not satisfied with customer service, the company can send a survey that will highlight errors related to the purchase process and side processes, return the money for the product. Customer guarantee or refund of incurred costs - this slogan is very often used in advertisements, for example: advertisement of Wizir capsules.

Language Translations
Language Translations is a tool that allows you to translate content into a language other than the target language.

The phenomenon of globalization is increasingly progressing, which is why this tool can make communication on many levels much easier. Such translations are present on many platforms, but they are most visible on Google platforms, such as YouTube or Google Lens.

YouTube allows us to watch a video whose original language was Spanish,
and we only understand English through automatically generated subtitles for the video, but also a translated title and description of the video.