6 Ways to Use GPT in eCommerce

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How neural networks can help businesses with marketing, sales and customer service
21.03.2024 ⏱ 7 minutes
6 Ways to Use GPT in eCommerce
The word of 2023 in Russia has become "neural network".

80% of Russian companies have already latvia phone numbers implemented artificial intelligence in business processes. Neural networks write texts and program code, create marketing strategies and "knock out" company budgets.

How to integrate the capabilities of artificial intelligence into e-commerce, we figure out in the article.
What GPT can do and how it will help business
Will suggest scripts for the sales department
Will make a summary of correspondence with the client
Will offer a mailing plan and letter texts
Will help to work out objections
Will answer frequently asked questions
Will relieve call centers
Conclusion
What GPT can do and how it will help business
Artificial intelligence adapts to different topics and types of requests, so you can simply write a question in the chat window and wait for an answer. Such a request is called "promt". You can start writing it in any language. Neural network And if you don't have any specific ideas or don't know where to start, ask GPT about it:
How GPT Can Help Business


The neural network's response will look like this:
GPT on its business opportunities


In eCommerce, AI will enhance communications with customers. The neural network will help with sales scripts, correspondence, newsletter texts, and even answer frequently asked questions from customers instead of a manager.
"We see that language GPT models, such as Yandex GPT, ChatGPT, are used quite well in CRM marketing. And the potential of these technologies is very large.

As an example: after an email newsletter is sent, a request is generated to the language model - "Correct the text of the message to the buyer." The results of the marketing communication and the text are loaded, and the system gives hints on how to change the structure of the message in order to improve the communication funnel, increase the conversion to purchases and orders. As our experiments show, GPT gives quite high-quality specific corrections and improvements."