Track bottlenecks in your pipeline via CRM

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Why it matters : A long cycle can hurt your profitability, cash flow, and customer experience. Conversely, a well-managed short cycle increases your chances of signing quickly.

How to calculate it : Add the number of days for each sale, then kenya phone number list by the total number of sales over the same period.

Things to watch out for :

Lengthening the cycle = signal of a slowdown in customer engagement.


Implementing KPIs in a CRM strategy
Before implementing an effective CRM strategy, it's essential to define and integrate relevant KPIs. These indicators will allow you to measure the performance of your actions and adjust your initiatives based on the results obtained. Implementing KPIs in your CRM strategy is a crucial step in optimizing customer satisfaction and ensuring the growth of your business.

Select the KPIs that are relevant to your business
For your CRM strategy to be effective, it's important to choose KPIs that align with your business goals. Identify the metrics that truly reflect the performance of your customer relationships, such as satisfaction rates, retention, or customer lifetime value. By selecting the right KPIs , you can focus your efforts on what matters most to you and your customers.