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Formula : Retention rate = (Customers at end of period – New customers) / customers at start of period X 100

Interpretation :

Low retention = review onboarding, support or renewal offers.

Essential for SaaS and subscription models.
Expansion Recipes

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Expansion revenue measurement is synonymous with measuring the organization's customer renewal rate.
It refers to the amount of revenue a company generates kenya phone number list existing customers.
This CRM metric allows us to understand customer behavior, which may or may not lead to further investment in the company. According to Forbes, approximately 80% of a company's future revenue is generated from existing customers.
Therefore, properly managing, tracking, and managing expansion revenue growth is extremely important for business success.