What is value-based selling?

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Value-based selling: what it is and how to incorporate it into your sales strategies




Value-based selling involves conveying to the customer that the price kenya phone number list are paying for that product or service is less than the value of the problem or need it will address . With this in mind, the goal of selling is for the consumer to visualize what their daily life will be like if they decide to buy that product. Or, to put it another way, for the customer to visualize themselves enjoying it and to feel that, given the benefits they will receive, they are paying an even lower price.

That is, through value-based selling, the benefits of a product or service are enhanced so that the price paid for it is no longer significant.



Main characteristics of value-based selling
To apply value-based selling correctly, it is important to take into account the following characteristics:

The sale must be closed by putting the customer's needs first. This means doing preliminary work to understand the customer's needs or problems and how the brand can address or solve them.