Better understand the consumer with the use of a CRM

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Traditionally, CRM was a way to track marketing contacts and perform lead nurturing . But the trend is toward becoming a means of better understanding our customers .

CRMs collect a wealth of data about each individual customer, allowing sales kenya phone number list customer service teams to build detailed profiles of each customer they come into contact with.

This detailed customer view is very useful for the entire company, but particularly for sales teams. According to a recent industry report (Chang, 2021), 70% of salespeople believe CRMs are "very important" for closing sales. Furthermore, according to LinkedIn, 49% of sales professionals plan to use this technology more in the future.

Ultimately, CRMs give us access to a vast amount of data about our customers, updated almost in real time. It's our responsibility to properly process this data and use it to create detailed profiles that facilitate the work of the entire company.