How to create inbound ads step by step

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We're sure you found this concept of inbound ads very interesting and are already starting to think about all the potential you can leverage them for your business. If so, we'll explain how to start creating them.




The first step is to identify and define your ideal customer so you know kenya phone number list type of person you want your inbound ad to reach. An ideal customer is defined as someone who has all the characteristics and problems (or difficulties) that can be complemented or solved with your product or service.

To create your ideal customer profile, it's best to analyze your existing clientele and draw conclusions . However, if you don't have any existing ones or they're very limited, you can do so with your direct competitors' clients. Once you've selected the most profitable clients, it's time to extract matching information and create your ideal client. There are several characteristics you can note, but it's essential to know their gender, interests, occupation, location, and age.

For example, if you have an anti-aging cream company, your target audience will be women over 50 who are interested in aesthetics and who may be working or retired.

However, it's important to know that you can have more than one ideal client. It's common for one to generate more profit than another, and you'll want to allocate more of your marketing budget to it, but you shouldn't forget that both are your ideal clients.