The full-funnel strategy

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Alternative Data Sources**

For businesses building their own databases:
- **LinkedIn scraping** (with caution)
- **Trade show attendee lists**
- **Webinar registration data**
- **Content download leads**

Quality business contact databases deliver 5-10x higher conversion rates kenya phone number list generic lists when used strategically. The key is combining accurate data with targeted outreach and proper compliance measures.It's no longer about finding the most convincing sales pitch and repeating it cold calling, but rather about understanding the customer's real needs and building a long-term relationship with them.

Within this new culture, the sales team must also change and make room for new professional profiles. This is the case of the Sales Development Representative (SDR ). Join me to learn a little more about them in this article.


on YouTube will gain more importance
YouTube is the second-largest search engine in the world, surpassed only by Google, and is therefore an essential channel for PPC and SEM strategies. 70% of users have purchased a product after seeing it advertised on YouTube , and it's the most popular channel for obtaining information about companies, products, and services.

By 2023, the trend will be to think of YouTube as a place to launch "full-funnel" strategies . Instead of focusing on specific individuals at a certain stage of the conversion funnel, this strategy focuses on creating content for all stages . According to studies, these strategies have a 10% higher ROI than campaigns focused on the awareness phase.