Social media referral traffic

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Engagement can be calculated by post or by time period. We can also calculate engagement for a specific post or period, or obtain an average as a reference.

To calculate a post's engagement, divide the total number of interactions with the post (likes, comments, shares, etc.) by the number of followers of the channel it's posted on and multiply by 100. To calculate engagement over a kenya phone number list period, divide the total number of interactions during that period by the number of followers and multiply by 100.

In either case, what we're getting is a percentage that reflects how active a brand's followers are on a social network . If it's too low, it means the posts aren't engaging or aren't reaching followers (a common problem with Facebook).



Facebook statistics




This metric refers to the number of visits to our website from social media, both individually and as a percentage of total visits.

We can use referral traffic as an indicator of the effectiveness of our social media presence and also to link it to conversions and other actions on our website.