Set up automatic bidding

chandonarani55 · Post by **chandonarani55** » Sun May 25, 2025 5:18 am

The future of artificial intelligence in PPC
Predictions indicate that the global economic impact of artificial intelligence will reach $15.7 billion by 2030. AI has multiple applications in PPC and SEM , including:

Predict ad CTR .

Analyze the impact of ads on quality scores.

Evaluate the likelihood of a customer converting.

Identify which bids generate the most traffic.

Implement event-triggered keyword, ad, or kenya phone number list
optimizations (for example, when CPC drops below a certain level).

AI can learn your audience's behavior and create more targeted ads to improve the performance of your PPC campaigns. For example, you can use it in Amazon Ads to:

Change bids based on expected revenue per click.

Optimize long-tail keywords.

Provide detailed diagnostic information about your keywords.

3) The future of Smart Bidding in PPC
Smart Bidding is a Google Ads feature that we believe will become even more important in 2023. It's essentially a machine learning algorithm that optimizes your ads to drive more conversions based on your goals .