The integration of PPC into voice search

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There's no doubt that PPC and SEM will continue to be a key channel in 2023. So without further ado, let's take a look at the trends in this sector and how we can implement them into our marketing plans.

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The most important trends for PPC and SEM in 2023



Voice assistants are increasingly used, and the numbers speak for themselves. According to Juniper Research, voice commerce is estimated to generate more than $80 billion by 2023. TechWyse, meanwhile, estimates that revenue from voice-based projects will reach $19 billion by 2022, and voice-based purchases will reach $40 billion.

The trend is for consumers to search for local businesses and make purchasing decisions based on voice assistants . This makes it essential to consider voice searches in PPC strategies and create campaigns specifically designed for this type of customer. This is one of the PPC and SEM trends with the greatest potential to change the way we understand our ads.