The growth of connected television (CTV)

[chandonarani55]

For marketers, this means that investing in OTT services is more important than ever , so it will be essential to take them into account in our marketing plans for 2023. We must also take into account the diversity of this market: it is worth analyzing which is the preferred platform of our target and see if we are interested in spreading the investment among several of them to improve reach.




The growth of connected television, or CTV, is linked to the rise of teleworking, which kenya phone number list turn has influenced the configuration of our homes.

It's becoming increasingly necessary to separate leisure and work spaces within our own homes, and after hours of working on a laptop, we want to enjoy a larger, more comfortable screen.

The use of OTT technology, single sign-on, and improved home internet connectivity has driven users to stream content on their televisions . This format makes it very easy for them to access a variety of exclusive content tailored to their tastes and needs.

Another habit worth considering, linked to this rise of connected TVs, is multi-screen usage , as users watch content on TV while using their mobile phones or tablets... sometimes even sharing details of what they're watching.