What trends are coming in OTT services in 2023?

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1) Global OTT video market growth by 2023
OTT trends are driven by the global expansion of these types of services around the world . Let's take a look at the predictions from PwC's Global Entertainment and Media Outlook report.

The US streaming market has experienced significant growth in recent years, with kenya phone number list consolidation of existing platforms and the emergence of new ones. This, in turn, has fueled global growth, as these platforms have turned to international markets for further expansion.

The result has been that the global OTT market has doubled since 2019. Asia Pacific and North America are the leading regions, with emerging markets accounting for an increasing market share. In the Asia Pacific region, OTT TV and film revenue is projected to grow 90% to reach $54 billion by 2026.

In our country, according to the latest TV-OTT Barometer by Barlovento Comunicación, 29.7 million Spaniards have access to paid platforms. The three with the highest consumption share are Netflix (32.4%), Amazon Prime Video (18.7%), and Movistar (11.7%). We find ourselves in a consolidated market with several important players.