Differences between these two concepts

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Ambient Marketing vs. Street Marketing:
Ambient marketing is often confused with street marketing, but although they are two non-traditional advertising techniques that use originality and creativity to create a certain impact, they are two different methods.

These are the main differences between ambient marketing and street marketing:

In street marketing, the brand introduces an object into a kenya phone number list space that creates a certain impact and draws the public's attention, even though it's completely unfamiliar. In ambient marketing, on the other hand, objects that are part of that space are used and transformed to convey the brand's desired message.



She also used ambient marketing to gain exposure within the Canadian market. In this case, she transformed the ice-smoothing machine into a razor blade, so that when she went out onto the rink to smooth the ice, everyone in the audience noticed her. The machine left the ice crystal-clear, sending the message to hundreds of people that Gillette razor blades leave their faces smooth and clean.