Multichannel marketing: what is this system and examples of strategies?

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Social media, email, television, print media, websites... Today, a brand has a vast number of channels and platforms at its disposal to make itself known and promote its products or services. And that's what multi-channel marketing is all about: developing a marketing strategy that encompasses different platforms or physical locations, as long as they are beneficial to your brand. In this article, we'll explain what it is and give you some examples to inspire and guide you when putting it into practice.

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Multi-channel marketing involves running multiple marketing campaigns simultaneously across different channels, both online and offline.

The main benefit of this type of strategy is that it allows you to make the most of your opportunities. Your target audience isn't found on a single channel, and not all of them even visit the same channels. Implementing multi-channel marketing is one of the best ways to reach the largest number of customers possible. However, you need to know which channels to focus your efforts on, as you don't necessarily have a presence on all of them. Through an analysis of your consumers , you'll be able to determine which platforms or sites they visit most and choose where it's most worthwhile to be active.