5 keys to hiring an influencer

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A good influencer marketing strategy should consider the following to achieve good results:



Naturalness regarding our products and services
Before hiring an influencer, you should analyze kenya phone number list their values, image, and posts fit with your brand.

Considering that followers will already be aware of which posts are sponsored or collaborations, it's important to make it as natural as possible. This is achieved when the influencer is able to integrate that product or service into their daily content in a natural way, without forcing it.

It's also important that the brand and influencer share a common aesthetic, as if the brand is known for using bright colors, it won't fit into a profile that uses muted or minimalist tones. Likewise, it's important that they share common values.

In addition to everything mentioned above, you should check whether the influencer's followers' profiles match the audience you want to reach. This is important, as it's pointless to show a product or service to people who won't be interested in it based on their profile.