KPI Indicators in the Closing or Sales Phase

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In this third phase, the purchase occurs, and the inbound marketing KPIs you should focus on to determine if everything is going in the right direction are:

Return on Investment (ROI): Is your investment in inbound kenya phone number list profitable? This is the indicator that will give you the answer. It's obtained by dividing the campaign's profit by the total amount you've invested in it.

Opportunity-to-Sale Conversion Rate: With this inbound marketing KPI, you can determine how many sales opportunities you've closed out of the total presented to you. This is calculated by dividing the number of opportunities by the sales generated in a specific period. In this case, 50% would be an acceptable ratio.

) LTV or Lifetime Value: The inbound marketing indicator that tells you how much a customer is worth throughout their entire lifecycle in your business. There are several formulas used to obtain this metric. However, as a general rule, this KPI should be three times the cost of acquiring each customer.

Customer Acquisition Cost (CAC ): We've already talked about cost per lead (CPL) before, but it's also possible to use the inbound marketing indicator (CAC) to determine the cost of acquiring a customer. Just as there's no guideline to determine whether CPL is working correctly, there's no guideline to determine whether CAC is working properly, as it depends on multiple factors. As a company, you're the one who must determine what the acceptable figure is.