What are the 15 most important KPIs in Inbound Marketing?

chandonarani55 · Post by **chandonarani55** » Sat May 24, 2025 10:15 am

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The 15 KPIs of your inbound marketing strategy

KPI indicators in the attraction phase
The goal of this phase is to generate traffic, that is, to get people to visit our websites and social media accounts thanks to the quality of our content. To know if we're achieving this, these are the most important inbound marketing KPIs :

1) Visits to our website: This inbound marketing indicator allows kenya phone number list to understand the general experience of our audiences when they visit our website, as well as the quality of our content and SEM and SEO positioning . This KPI encompasses metrics such as the time users spend on our page, the device they visit from, and the location they are visiting from, among others.

2) Backlinks : Backlinks are links from other websites that point to yours. The more authoritative the website that links to your page, the better your SEO ranking will be. This inbound marketing indicator is considered one of the most important, as Google's algorithm takes backlinks into account when ranking a page.

3) Total number of keywords ranked in search engines: To determine whether you're performing efficient SEO, this inbound marketing KPI can be very helpful. If you're getting many keywords to rank high in search engines, it means you're on the right track and your traffic rate should be high.

4) Bounce rate: This inbound marketing KPI indicates the percentage of people who leave your website without having interacted with it. Google's algorithm penalizes pages where this situation frequently occurs, so paying attention to it will be key to taking action as soon as possible.

5) CTR: Click-through rate is a KPI that analyzes the number of clicks in relation to the percentage of impressions achieved in a specific period of time. Like backlinks, it's a crucial indicator in inbound marketing.