Many brands take advantage of Christmas to launch limited-edition products with a Christmas feel or theme . Some sectors are too limited to include something like this in their strategy, but if it's feasible for your company, go for it. Yves Rocher is a clear example of how to successfully implement this Christmas marketing. You don't need to substantially change the content of your products; they can be the same, but with a different presentation. The important thing about this idea is that the public can only kenya phone number list them during that season. This urgency will make them see it as a unique opportunity and will be more likely to buy them.
Share Christmas content on social media. There's more to Christmas than paid marketing.
Of course, paid marketing is always present in most Christmas marketing strategies. However, social media has great potential during this time of year for sharing content for free and achieving massive reach and results. On Instagram, for example, you can take advantage of the reel format to create Christmas videos by choosing trending holiday music .
During this time of year, it's crucial that your content focuses on Christmas and everything related to it. You can share branded content showcasing your products in a festive setting, as well as informative content offering holiday tips relevant to your industry. For example, continuing with the beauty example, you can create a video sharing the best makeup tips for a successful New Year's Eve.
Create a page of the most popular holiday products on your ecommerce site.
People around this time of year are often stressed by the sheer number of gifts they have to buy and may even feel a little overwhelmed and lost. By creating a page on your e-commerce site with the most popular Christmas products, you can help your audience find their bearings and make their purchasing process easier and less overwhelming. This will make them more receptive and open to purchasing. This page of popular Christmas products can include both the best-sellers during this time of year (taking into account previous seasons) and those recommended by the brand.
Launches a range of Christmas products
-
- Posts: 302
- Joined: Thu May 22, 2025 5:28 am