What is lost with content cannibalization at the SEO level?

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In this context of content cannibalization, the efforts you're spending competing against yourself aren't being spent competing against other pages, which causes your website's organic performance to suffer.

But that's not all. When Google detects that a website is trying to rank multiple pages with the same or similar keywords , its algorithm will have a hard time choosing which one to rank, so it will end up ranking a page from another website that is easier to classify.

An example of similar keywords that would trigger this situation is "postpartum hair loss" and "postpartum hair loss." They are not the same, but they address the same search intent.

As if this weren't enough, content cannibalization brings with it other problems that impact SEO . One of them is that Google is less likely to pay attention to other pages on your website with kenya phone number list potential, as the search engine has limited time to analyze and crawl each site.

In conclusion, the way Google works, it's better to focus your efforts on ranking a single page per keyword.

Now that you know exactly what content cannibalization is, it's time to learn all the consequences it entails, how to identify if it's happening to you, and how to resolve it.




In the previous section, we gave you a glimpse into the SEO consequences of content cannibalization on your website. This situation will not only affect pages trying to rank for the same or similar keywords , but your entire website can also be affected. Below are some of the aspects that can be altered if you address this cannibalization:

Worse overall SEO ranking: Google will pay less attention to your website as a whole, causing even well-ranked pages with quality content to drop in rankings. As we explained before, this is because Google only has a limited amount of time to analyze each website, and if it wastes time on competing pages, it can't dedicate time to others.