WhatsApp Business allows you to categorize customers using tags, so you can create broadcast lists so that users with a specific profile receive information that may be of interest .
In addition to these advantages, brands using WhatsApp Shop have seen an kenya phone number list in sales. This is primarily due to the fact that the shop is also a chat room, creating a much closer and more personal relationship with customers, something that is increasingly valued.
There are several companies that have a WhatsApp Shop, one of them being JioMart . This Indian company decided to implement WhatsApp Shopping as part of its strategy to offer users the ability to purchase any product from its catalog. This means customers can add any supermarket product, including groceries, to their cart without leaving the WhatsApp chat.
The clothing store Laagam is another example. Although they already used WhatsApp as a sales channel, during the lockdown they decided to enhance it and create a catalog accompanied by advice from a personal shopper and styling sessions. They've sold 20% of their products using this channel. Here's a tweet from CEO Diego Arroyo, which aligns with everything we've discussed.
WhatsApp Shopping Examples
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