Legal penalties under data privacy law

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This is because they have end goals that are interdependent. Marketing focuses on lead generation and brand awareness, while sales focuses on converting those leads into paying customers.

Aligning these objectives means both teams work together to achieve the company’s revenue and growth goals.

Sales automation
It involves using technology to optimize and automate sales processes , freeing up time for salespeople to focus on other, more strategic activities within the team.

Tools such as CRM (customer relationship management), marketing automation platforms and lead management software should be implemented in your business. They help you manage your prospects from kenya phone number list to conversion, providing a clear and integrated view of the acquisition process.


Buying or using unverified mobile databases may lead to:

| Risk | Consequence |
| -------------------------- | ----------------------------------------------- |
| Fake or outdated numbers | Low delivery rates, wasted time and money |
| No user consent | s |
| Blacklisting | SMS/voice platform bans or carrier restrictions |
| Poor brand reputation | Users may report your business as spam |

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## Legal Note

To **legally use a mobile number list**, the following is required in most countries:

* The **individual gave explicit consent** to be contacted
* You provide a **clear opt-out mechanism**
* Your messages are **transparent and non-deceptive**
* You comply with local laws like.