As an email marketer or business owner in Mohadevpur, Bangladesh, you're constantly monitoring your campaigns. While the open rate often grabs initial attention, the true measure of your email's effectiveness lies in night clubs and bars email list its Click-Through Rate (CTR). A high open rate is great, but if subscribers aren't clicking on your calls to action, your email isn't driving results.
But what constitutes a "good" email CTR? The answer is nuanced, heavily dependent on your industry. Benchmarks vary significantly, and understanding these differences is crucial for setting realistic goals and optimizing your email marketing strategy.
What is Email Click-Through Rate (CTR)?
Simply put, Email CTR is the percentage of people who clicked on at least one link in your email, out of the total number of emails delivered.
Formula: $( \text{Clicks} / \text{Delivered Emails} ) \times 100 = \text{CTR} $
A related metric, Click-to-Open Rate (CTOR), measures clicks against opened emails ($ \text{Clicks} / \text{Opens} ) \times 100 = \text{CTOR} $). This metric indicates the effectiveness of your email's content once it's been opened, while CTR reflects the overall success of getting people to engage.