Individual Business Contacts

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While the general rule under PECR for marketing to individuals requires explicit consent (opt-in), there's a crucial distinction for corporate subscribers and a "soft opt-in" for existing customers for similar products/services. For B2B marketing, particularly to individuals at corporate bodies, businesses often rely on "legitimate interest" as their lawful basis under UK GDPR, provided a thorough Legitimate Interests Assessment (LIA) is conducted.


The Information Commissioner's Office (ICO), the UK's independent authority for data protection, united arab emirates business email list provides detailed guidance. Key takeaways include:

Corporate Subscribers: You can send marketing emails to corporate bodies without consent under PECR, but you must not disguise your identity and must provide an unsubscribe option.
If the email identifies an individua K GDPR applies. While "legitimate interest" can be a lawful basis, it requires a careful balancing test between your interests and the individual's rights. You must still provide a clear unsubscribe option.
"Soft Opt-in": If you obtained an individual's contact details during a sale or negotiation of a sale for similar products/services, and offered an opt-out at that point and in every subsequent communication, you can market to them without explicit consent.
Bought-in Lists: The ICO is very clear that if you buy a list, you are responsible for ensuring the data was lawfully obtained and consent (if required) is valid and covers your specific marketing. This makes cold purchased lists risky.
Therefore, "the best" B2B email list in the UK is not merely accurate; it is demonstrably compliant with these regulations.