The correct placement of all these dots, check marks, sticks and quotation marks can be discussed endlessly. Even experienced content designers and copywriters make mistakes, what can we say about mere mortals?
In headings, periods are placed only between sentences and are not placed if there is only one sentence.
A question mark is not placed in the title, even if there is a question word, and is placed, despite the question word, if the author of the article asks a question to the readers.
The title cannot end with a colon.
The correct quotation marks are “herringbone quotation marks” for active telegram number data the first level and “paw quotation marks” for the second level.
The hyphen is used in compound words, approximate meanings and hyphenation.
A dash is a significant pause, a range, a contrast, a break in a quotation, a dialogue remark, a replacement for brackets, an omitted predicate, and anything else, just not a hyphen or a minus.
The period and comma require a space after them, including in initials. There are no spaces before the period or comma. There are also no spaces around the dash indicating a range of values. In each case, one space is required (not two or three).
A period is the best punctuation mark in any sentence. Since a list is also a sentence, never forget to close it with a period.
In fact, everything is much simpler than it seems. It is not necessary to cram all the rules for using signs, capital and lowercase letters. Actually, it is not necessary. To help you, there is a great service from Art. Lebedev Studio — artlebedev.ru/typograf
I would like to thank the specialists of the production department for revealing the topic and preparing the material: Internet marketer Eva, analyst-designer Pavel and art director Anna.
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