Host Webinars and Virtual Events

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Optimize your profile to reflect your business and include links to your lead magnets

Post content regularly, including snippets of your blog posts or gated resources

Engage in relevant groups and comment with insight (include links when appropriate)

Message new connections with a friendly, non-spammy introduction falkland islands business email list and value offer

Create LinkedIn lead gen forms for webinars or content offers (free with LinkedIn Events)

If you use LinkedIn wisely, it becomes a free funnel into your email list.

B2B buyers want insight and education. Webinars deliver both—and give you a great excuse to collect emails.

How to Succeed with Webinars:
Pick relevant, urgent topics (e.g., “How AI is Disrupting [Your Industry]”)

Promote via email, social, and partner networks

Require email registration and offer replays via email

Follow up post-event with recap content or additional offers

Webinars are especially effective for SaaS, consulting, finance, and complex B2B industries.

7. Run Targeted Outreach (The Right Way)
Manual outreach can be an effective list-building tactic—if done thoughtfully.

Tactics to Consider:
Cold email campaigns offering gated resources (not hard sales pitches)

Outreach via LinkedIn InMail

Commenting on blogs or forums with helpful insights and links

Use tools like Hunter.io, Apollo, or Skrapp to find verified emails (make sure your use complies with email marketing laws).

Always personalize your message. Start with the problem you solve and provide something useful, not salesy.

8. Partner with Complementary Brands
Co-marketing with another B2B company can double your reach—and your email list.

Ideas for Partnership Campaigns:
Co-host a webinar

Co-author a guide or eBook

Bundle a toolkit

Promote each other’s lead magnets

Make sure your ICPs overlap, and clearly define how leads will be shared and followed up.