Google is going to integrate conversational AI into its search engine, and it changes everything

shukla7789 · Post by **shukla7789** » Tue Apr 22, 2025 9:17 am

We offer you this excellent contribution from 01net
Facing pressure from competitors and the company's investors, Google plans to add conversational artificial intelligence features to its flagship search engine.

Chatbots are not a threat to Google search
At least, that's what Google's CEO thinks, claiming that advances in AI would actually increase Google's ability to answer a wider range of queries on its search engine. With a search business that accounts for more than half of its parent company Alphabet's revenue, Google is walking on eggshells.

The company has long been working on find your mobile number database language models (LLMs). These are natural language processing models that use large amounts of text data to learn to predict the next words and phrases in a given text.

This is exactly what OpenAI is proposing with ChatGPT and Microsoft with the new Bing . But Google has not yet decided to integrate this technology to influence the way people use its search tool, something that will soon change according to Sundar Pichai:

“The opportunity space, if any, is larger than before […] Will people be able to ask questions of Google and interact with LLMs in the context of search? Absolutely.”

Although Google has been using artificial intelligence for years to understand complex queries made by users on search engines, the arrival of ChatGPT last November blew a small wind of panic through the company .

This pressure is all the more pronounced given that Microsoft has invested heavily in OpenAI and already integrates the GPT model into several of its products. Microsoft CEO Satya Nadella did not hesitate to state that "a new race is beginning with a completely new technology . "

Microsoft expects to generate $2 billion in revenue for every percentage of market share it gains in search. Google currently holds over 90% of this market share. The stakes are therefore colossal for the Mountain View company.