10 SEO trends you absolutely need to know in 2023

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SEO is a highly dynamic field in the digital marketing world. This quality is primarily the result of frequent updates to Google's algorithms aimed at improving the user experience.

As a website owner, it's important to stay informed about the latest SEO trends. Here, I'm sharing 10 SEO trends to keep a close eye on in 2023 and to which you should adapt your digital strategy in this new year.

Compatibility with mobile devices
According to the 2022 Digital Report from nepal mobile database and We Are Social, mobile search is increasingly popular. Around 67.1% of the world's population owns a mobile phone, and 92.1% of users access the internet from their smartphones.

Consumers are therefore using their smartphones daily to find and learn about a product, which contributes to the growth of mobile traffic. Given these facts, providing an optimal user experience on mobile has become a priority for businesses.

In this context, Google has implemented the Mobile First Index, which recommends the mobile version of websites. The goal is to take all mobile devices into account when evaluating the SEO relevance of websites. It is therefore imperative to design websites with a responsive design to ensure their online visibility.

Quality content that complies with the EEAT principle
The English concept “EAT,” which stands for Expertise, Authoritativeness, and Trustworthiness, has been an SEO guideline for several years. However, Google recently added a fourth E (for Experience) to this acronym.

Today, these four factors are used by Google to assess the accuracy, honesty, safety, and reliability of content. This allows it to rank search results to better meet the expectations of Internet users.