Thus, the very first step before committing any marketing activities to paper is to establish a marketing budget for the fiscal year. That budget will guide the marketer towards the types of activities the organization can afford to pursue, and also their frequency. Without a budget, it is hard (if not impossible) to develop an effective plan.
The marketing plan should be realistic, measurable, time kuwait whatsapp number data 5 million specific, consistent with the business’ priorities, and fluid – it should be monitored and revised at least once per month. The document should establish clear and measurable objectives and define performance targets. It should also identify and define who in the organization will be in charge of the marketing activities outlined in the document.
The plan should begin with an overview of the organization’s mission statement, followed by the marketing goals the organization wishes to achieve during the year. An overview of the organization’s products/services as compared to the competitor’s is also advised. Many marketers make use of a SWOT Analysis (Strengths, Weaknesses, Opportunities andThreats) to help guide them in the next portion of the plan. Based on the findings of the SWOT analysis, marketers can make projections for sales and growth.