The secret of large industries to boost sales in the digital environment

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Commercial dynamics in the B2B market involve a series of complex factors, a longer sales cycle and a more specialized target audience. Given this, the digital environment has emerged as an alternative to facilitate and optimize this process. But after all, how do large industries use digital to sell more?

This is the million-dollar question, and to answer it, it is important to study the scenario in which we are inserted. Nationally, we are the fifth country with the most internet users, totaling 165 million Brazilians who are online for around 5.3 hours a day, according to a report by Data.AI.

This not only means an indication of connectivity, but also a band database market full of business opportunities that depend on the right experience and the ideal product or service to win the attention and preference of buyers.

Want to know how to make the most of all these possibilities? Keep reading and start your journey towards digital transformation in the industrial sector !

How are digital strategies contributing to sales success in the industrial market?
Digital Marketing has emerged as an important ally for modernizing sales processes and business strategies, given that most people and companies are in the online environment.

This is because B2B sales are widely segmented and require that both parties benefit from the negotiations – both the industry and the company it supplies.

Therefore, Digital Marketing can build actions specifically aimed at the customer profile that the organization wants to reach.

Another approach that large industries are investing in is to educate their leads , that is, they can attract ideal buyers through institutional content that offers relevant information to the target audience, such as e-books, emails , blog articles , infographics and other materials on social media.

This not only improves the brand's reputation, but also positions it in the market, increases its digital visibility and enhances its authority in relation to its products or services – it becomes recognized as an expert.

Among the main strategies applied in Industrial Marketing , we can mention SEO, Inbound Marketing, Content Marketing , advertisements and sponsored content, actions with digital influencers and much more.

7 reasons to invest in digital sales strategies
In case you're still not convinced that today's business environment is digital, we've put together some of the main advantages it offers for B2B sales .

1. Your company attracts, captivates and retains more customers, generating new sales opportunities.

2. Marketing and sales teams work together, and both learn from each other, forming highly capable and engaged teams.

3. This facilitates sales and evolves the negotiation process with relevant arguments.

4. Improves customer relationships and optimizes after-sales strategies by sharing valuable materials.

5. Enables remarketing, increasing the chances of selling more often to the same customer or winning back lost ones.

6. Create a sales funnel and organize the customer portfolio according to each stage.

7. Improves consumer experience in 74% of companies, according to a survey by Gartner Research.

Choose Techd to put all these strategies and many other innovations into practice. We have been experts in Digital Marketing for Industries for over 10 years. Click here and learn about our history!