Marketing for saas: how to create a growth strategy for saas companies

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However, I believe it is the most practical pocket guide you will read this year on Marketing for SaaS Companies .

You may have read or heard about SaaS Marketing, or even the SaaS Model, but do you know what this acronym means?

SaaS comes from the English Software as a service .

In other words, Software as a Service. In the SaaS model, the software provider is responsible for the entire structure and provision of the system, and the customer pays for this service.

This article focuses on teaching you how to do strategic marketing with a focus on the growth of your SaaS company .

In it, I will cover the main practical tactics for you to job seekers database start and/or leverage your SaaS Marketing strategy.

If you're not in the market, watch this video of Murilo Gun talking about SaaS .

Let's go?

1- Implement a Growth Hacking mindset to seek leads and sales
Every online company needs to have some knowledge of sales and, mainly, of acquiring leads.

After all, they are your potential customers, and so without them you are left without revenue. And without revenue… Well. You go broke.

There are several ways to acquire leads and different sales strategies for SaaS.

The main question entrepreneurs have is usually: with so much information and possibilities and with limited time and money, what should you do?!

The Growth Hacking strategy for SaaS foresees the prioritization and assertiveness of marketing tactics for SaaS that will generate greater impact, with greater speed and lower cost.

All this through a methodology of experimentation and accelerated learning.

“ Huh? What do you mean? ” – I’m glad you asked.

Luckily for you, we have a completely FREE video lesson available covering these topics. The link is here .

To summarize, the Growth Hacking for SaaS class will help you:

Set a SMART goal for your SaaS business;
Identify the main problems that your SaaS company suffers from and that prevent you from reaching your current goals;
How to design your Growth Hacking Pirate Funnel and understand its metrics;
How to define which of the traction channels you will use with the Bullseye framework;
Using ICE SCORE for SaaS to define the best hack to execute;
Read also: Solopreneurs: Definition, Business Ideas and Action Plan
Anyone who knows a little about Growth Hacking knows that experimentation is an essential part of the growth of any company, no matter the model it follows.

And even after going through the entire pirate funnel, if you don't have a defined strategy plan, all the money and time will go down the drain.

Together with some experts in the field, we have selected the best strategies for this year, check them out here.

2- Make a list of competitors
Identifying your competitors can be more complicated than it seems, especially for companies in the digital marketing field.

Competition is not always the one that sells the same product or services. So how can we identify these competitors?

The first method is to look for organic competitors in Google searches. To do this, make a list of the main search phrases for your product.

Example: if you work with Growth Hacking, it could be something like “What is Growth Hacking?” .

To help you find out which terms are most searched for on a given topic, you can consult Google Trends.

In addition to Google Trends , you can use Capterra.com and find search terms relevant to your website's topic.

Once you’ve finished your research, make a note of the organic competitors that ranked first in searches.

So, take a look at these companies and see if they invest heavily in themes similar to yours.

Little by little you will have a basis of who your competitors are and this will help you a lot.

3- Observe your competitors’ advertising actions
Now that you have identified your competitors, it is time to find out how much they spend on advertising . Some tools that will help you with this task are:

SpyFu
Ahrefs
NoRush
Type your competitor's website into these sites and make a table of how much they spend on advertising. Separate out each competitor's monthly expenses and the frequency at which they invest.

4- Analyze your competitors’ websites
It is also important to analyze your competitors' websites. Here, you should analyze the structure of the website (whether it is optimized, whether it has a user-friendly interface), the CTAs (call to action) it uses, and the menu components .

Also, pay attention to what your competitor is currently working on. Look at their recent posts and see what they are working on.

Read also: LinkedIn Recommendation Phrases: 6 Ready-Made Examples
You always want to be one step ahead of your competition.
PRO Tip:

There are several tools that can help you analyze your competitors' websites:

NoRush
Similar Web
Moz
CrazyEgg
Nacho Analytics
As you've seen, there are several tools that can help you analyze the competition. Now let's get to work!!

5- Take a look at your competitors’ blogs
In addition to your website, it is extremely important that you explore your competitor's blog (if they have one). The reason for this is quite simple: blogs are responsible for content marketing and attract users with keywords.

These users, in turn, can become important leads , further increasing traffic to your website.

Keep in mind that the conversion rate of blogs is low. So if a blog has 4000 visitors, it will convert 4 to 20 users.

That's why it's essential that your blog has excellent SEO , to help with its whitening and, consequently, its future conversion.

After analyzing your competitors’ blogs, take a look at how often they post content and the length of the text. This will give you an idea of ​​how your competitors work and can help guide you in building your content.

PRO Tip:

Tools that can help you:

Momentarily
Clicky
Matomo
Hotjar
6- Observe websites that link to your competitors
There are several ways for a user to access a website. One of them is through other websites. The more websites that link to you, the higher your ranking will be, in addition to increasing your website traffic even more. To find out which websites have linked to your competitors, simply access the websites mentioned here in this article again:

NoRush
Ahrefs
In the case of Ahrefs, simply access the Referring domains menu. Analyze your main competitors and look at the sites that cite them.

7- Analyze your competitors' social networks (Facebook, Linkedin, Twitter and Instagram)
You've already analyzed your competitor's website, advertising and even their blog. Why not go even deeper and observe their marketing team? This can be done through various social networks. Check it out:

Facebook:

Many people think that Facebook has been losing its power over the years, but don't be fooled. Facebook is one of the most accessed social networks. Practically all of its competitors have a page on it.